Advertising is paid communication through a non-personal
medium in which the sponsor is identified and the message
is controlled. Variations include publicity, public relations,
product placement, sponsorship, underwriting, and sales
promotion. Every medium is used to deliver these messages:
television, radio, movies, magazines, newspapers, the internet,
clients are predominantly profit-seeking corporations
seeking to increase demand for their products or services.
In 1997, in the U.S. alone, over $175 billion USD was spent
on advertising. Non-profits are not typical advertising
clients, and rely upon free channels, such as public service
advertising can be seen as necessary for economic growth,
it is not without social costs. Unsolicited Commercial
Email and other forms of spam have become so prevalent
as to have become a major nuisance of users of these services,
as well as being a financial burden on internet service
providers. Advertising is increasingly invading public
spaces, such as schools, which some critics argue is a
form of child exploitation. One scholar has argued
that advertising is a toxic by-product of industrial society
which may bring about the end of life on earth.
Truck with Mobile BillboardMobile Billboards are flat-panel
campaign units dedicated to only carry advertisements along
dedicated routes selected by clients prior to the start of
a campaign. Mobile Billboard companies employ dedicated drivers
and do not typically carry third-party cargo or freight.
Mobile displays are an ideal advertising option for:
- Target advertising
- One day, one week, and long term campaigns
- Convention coverage
- Sporting events coverage
- Store grand openings or other similar promotional events
advertising, is the practice of completely covering
(wrapping) a vehicle in an advertisement
Large vehicles effectively become ‘mobile billboards’ afterward.
This can be achieved by simply painting the vehicle surface,
but it is becoming more common today to use large vinyl
sheets as decals. These can be removed with relative
it much less expensive to change from one advertisement
to another. Vehicles with large, flat surfaces, such
and light-rail carriages, are fairly easy to work with,
though smaller cars with curved surfaces can also be
advancements in vinyl development have lead to new types
of vinyls specifically for doing wraps. 3M's line of
ControlTac+ w/Comply vinyls feature air channels to prevent
bubbles, and microscopic glass beads that prevent the adhesive
from taking hold until squeegeed down. This feature allows
the material to be lifted and reapplied as needed during
the wrapping process, without compromising the longevity
of the wrap.
Decals can be made to cover side and rear windows on a vehicle,
though for obvious safety reasons, the front windows used
by the driver are not covered. The decals on side windows
are typically perforated so that it is still possible for
passengers to look outside. A wrap must often be divided
into a number of smaller pieces to appropriately cover any
movable panels on the vehicle, such as the fuel tank cover,
trunk (boot) openings, and other doors.
is also sometimes used instead of paint as a less-permanent
way of applying its operator’s
standard livery than paint. This has become particularly
common in the United
Kingdom where, since the privatisation of British Rail, it
has become quite frequent for trains to be transferred from
one company to another and thus require many changes of livery.
This has become a whole new line of work. Companies have
opened shops around the United States. There is now even
a school training people in the complex skills of wrapping
a customer service driven company and we rely
on exceeding your expectations in quality,
reliability and solutions for your vehicle
and storefront needs.
want to be a company that people talk about when
the subject is brought up. Your feedback is our
window of opportunity to improve in these fields
and even exceed our own expectations of what
a companys responsibility is to it's customers.
number one goal is to help you see the potential
within your product or services to your customers
and that you are a company to be reckoned with.
What a wonderful paradox...wouldn't you agree?
consistent advertising with vehicle
graphics is just smart business and will always
be working for you...no matter what. No matter
when. No matter where, and if the message is
clear, your customers will always know why.