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Advertising is paid communication through a non-personal medium in which the sponsor is identified and the message is controlled. Variations include publicity, public relations, product placement, sponsorship, underwriting, and sales promotion. Every medium is used to deliver these messages: television, radio, movies, magazines, newspapers, the internet, and billboards.

Advertising clients are predominantly profit-seeking corporations seeking to increase demand for their products or services. In 1997, in the U.S. alone, over $175 billion USD was spent on advertising. Non-profits are not typical advertising clients, and rely upon free channels, such as public service announcements.

While advertising can be seen as necessary for economic growth, it is not without social costs. Unsolicited Commercial Email and other forms of spam have become so prevalent as to have become a major nuisance of users of these services, as well as being a financial burden on internet service providers. Advertising is increasingly invading public spaces, such as schools, which some critics argue is a form of child exploitation. One scholar has argued that advertising is a toxic by-product of industrial society which may bring about the end of life on earth.

Mobile Billboard Advertising

Truck with Mobile BillboardMobile Billboards are flat-panel campaign units dedicated to only carry advertisements along dedicated routes selected by clients prior to the start of a campaign. Mobile Billboard companies employ dedicated drivers and do not typically carry third-party cargo or freight. Mobile displays are an ideal advertising option for:
  • Target advertising
  • One day, one week, and long term campaigns
  • Convention coverage
  • Sporting events coverage
  • Store grand openings or other similar promotional events

Wrap Advertising

Wrap advertising, is the practice of completely covering (wrapping) a vehicle in an advertisement or livery. Large vehicles effectively become ‘mobile billboards’ afterward. This can be achieved by simply painting the vehicle surface, but it is becoming more common today to use large vinyl sheets as decals. These can be removed with relative ease, making it much less expensive to change from one advertisement to another. Vehicles with large, flat surfaces, such as buses and light-rail carriages, are fairly easy to work with, though smaller cars with curved surfaces can also be wrapped in this manner.

Recent advancements in vinyl development have lead to new types of vinyls specifically for doing wraps. 3M's line of ControlTac+ w/Comply vinyls feature air channels to prevent bubbles, and microscopic glass beads that prevent the adhesive from taking hold until squeegeed down. This feature allows the material to be lifted and reapplied as needed during the wrapping process, without compromising the longevity of the wrap.

Decals can be made to cover side and rear windows on a vehicle, though for obvious safety reasons, the front windows used by the driver are not covered. The decals on side windows are typically perforated so that it is still possible for passengers to look outside. A wrap must often be divided into a number of smaller pieces to appropriately cover any movable panels on the vehicle, such as the fuel tank cover, trunk (boot) openings, and other doors.

Wrapping is also sometimes used instead of paint as a less-permanent way of applying its operator’s standard livery than paint. This has become particularly common in the United Kingdom where, since the privatisation of British Rail, it has become quite frequent for trains to be transferred from one company to another and thus require many changes of livery.

This has become a whole new line of work. Companies have opened shops around the United States. There is now even a school training people in the complex skills of wrapping vehicles.



AUTOGRAPHS is a customer service driven company and we rely on exceeding your expectations in quality, reliability and solutions for your vehicle and storefront needs.

We want to be a company that people talk about when the subject is brought up. Your feedback is our window of opportunity to improve in these fields and even exceed our own expectations of what a companys responsibility is to it's customers.

Our number one goal is to help you see the potential within your product or services to your customers and that you are a company to be reckoned with. What a wonderful paradox...wouldn't you agree?

Constant, consistent advertising with vehicle graphics is just smart business and will always be working for you...no matter what. No matter when. No matter where, and if the message is clear, your customers will always know why.