• vehicle graphics
  • design
  • installation
  • storefronts
Need Help? Call 503.314.2388
Vehicle Lettering and Graphics
Design Services
Installation Instructions
Clear Auto Bra - Paint Protection
Store Front Graphics
Material / Color Charts
Full Color Vehicle Wraps


Site Search

Graphic Design
Graphic design is a form of communicating visually using text and/or images to present information, or promote a message. The art of graphic design embraces a range of cognitive skills and crafts including typography, image development and page layout. Graphic design is applied in communication design and fine art. Like other forms of communication, graphic design often refers to both the process (designing) by which the communication is created, and the products (designs) such as creative solutions, imagery and multimedia compositions. Graphic design is traditionally applied to static media, such as books, magazines and brochures. Additionally, since the advent of computers, graphic design is utilized in electronic media - often referred to as interactive design, or multimedia design.

There are varying degrees of graphic design. Graphic designer involvement may range from verbally communicated ideas, to visual rough drafts, to final production. In commercial art, client edits, technical preparation and mass production are usually required, but usually not considered to be within the scope of graphic design unless the client is also a graphic designer.

Use of Computers
In the mid 1980s, the arrival of desktop publishing and the introduction of software applications introduced a generation of designers to computer image manipulation and 3D image creation that had previously been unachievable. Computer graphic design enabled designers to instantly see the effects of layout or typography changes without using any ink in the process. For more details on software used by graphic designers, see art software.

Computers are now considered to be an indispensable tool used in the graphic design industry. Computers and software applications are generally seen, by creative professionals, as more effective production tools than the traditional methods. However, a few designers continue to use manual and traditional tools for production, such as Milton Glaser.

Computers may or may not enhance the creative process of graphic design, depending on which process best stimulates the creativity of the designer. Rapid production from the computer allows many designers to explore multiple ideas quickly with more detail than what could be achieved by traditional hand-rendering or paste-up on paper, moving the designer through the creative process more quickly. New ideas may come in the form of exploring software features that would not have been considered without the software. However, some professional designers may explore ideas on paper to avoid creating within the limits of the computer configuration, enabling them to think outside the box; the box being the computer. Some creative graphic design ideas are initiated and developed to near completion in the mind, before either traditional methods or the computer is used.

A graphic designer may also use sketches to explore multiple or complex ideas quickly without the potential distractions of technical difficulties from software malfunctions or software learning. Hand rendered comps may be used to get approval of a graphic design idea before investing what would be too much time to produce on a computer if rejected. Thumbnail sketches or rough drafts on paper may then be used to rapidly refine and produce the idea on the computer in a hybrid process. This hybrid process is especially useful in logo design where a software learning curve may detract from a creative thought process. The traditional-design/computer-production hybrid process may be used for freeing ones creativity in page layout or image development as well. Traditional graphic designers may employ computer-savvy production artists to produce their ideas from sketches, without needing to learn the computer skills themselves.

The use of computers in design is sometimes referred to as CAD (computer aided design), the same abbreviation of computer aided drafting and a homophone of the acronym computer aided design & drafting (CADD) which is the use of computers in engineering designs for mechanical products and associated with computer aided production of these products known as CAM (computer aided manufacturing). This makes no distinction between graphic design and technical drawing. Due to this common misunderstanding, CAD is rarely used to describe computer use in graphic design. The more common term used to describe computer use in graphic design is DTP (desktop publishing). However, DTP is often oversimplified to the narrower scope of graphic design known as page layout and publishing technology.



AUTOGRAPHS is a customer service driven company and we rely on exceeding your expectations in quality, reliability and solutions for your vehicle and storefront needs.

We want to be a company that people talk about when the subject is brought up. Your feedback is our window of opportunity to improve in these fields and even exceed our own expectations of what a companys responsibility is to it's customers.

Our number one goal is to help you see the potential within your product or services to your customers and that you are a company to be reckoned with. What a wonderful paradox...wouldn't you agree?

Constant, consistent advertising with vehicle graphics is just smart business and will always be working for you...no matter what. No matter when. No matter where, and if the message is clear, your customers will always know why.